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  • February 23, 2017

    Articles:

    MAP Attends Rutgers Honors College Event

    Retail Marketing Expert Geoff Slick presents

    On February 19 Mid-Atlantic Packaging presented at the Rutgers University Honors College Global Food Marketing Event.  The group discussed the U.S food market and where growth is happening.   In addition, they covered selling to population dense markets and product characteristics that sell.

    Our retail marketing expert Geoff Slick explained:

    1. Understanding target customers and getting their attention.
    2. Areas of concern for retail buyers and therefore what drives them.
    3. The need for brick and mortar stores to get leaner and thus the need for retail ready packaging.
    4. The cost of labor and how efficient displays can save on labor and be successful.
    5. How successful packaging and merchandising involves a grasp of the complete supply chain.

    We are honored to have been a part of this event and for the opportunity to meet future leaders in the food marketing industry!  Thank you Rutgers and Grover Global Food Marketing!

    Interested in MAP presenting our retail marketing expertise to you?  Contact us at 215-362-5100 or at info@map.team.

    Mid-Atlantic Packaging Retail Food Marketing Expertise