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  • August 02, 2017

    Problem Solvers Series:

    Improving Costs and Branding for Damascus Bakery

    Damascus Bakery had been using wire and wooden racks for their Brooklyn Bred product displays. Not only was this storage solution less-than-ideal from a branding perspective, but the wire racks were also expensive. As if that weren’t enough, the racks failed to store the product in a way that protected it from damage.

    Mid-Atlantic Packaging was brought in to design a better storage and display solution. Our engineers created a “dump” display that allowed the product to be stored flat while in the sales display. This eliminates the damage to the product caused by standing it on-end in the old wire displays.

    The dump display also offers a significant upgrade in branding over the wire racks. Our packaging solution combines the eye-catching logo for the Brooklyn Bred with a black and white brick face background that complements the brand’s “Brooklyn” aesthetic. We were even able to incorporate a QR code for marketing purposes.

    July_Damascus Dump Bin_Blog Post

     

    Mid-Atlantic’s re-vamped packaging display represents a significant improvement over the existing displays. Not only is the dump design easier to set up and tear down, the new design also reduces costs by more than eighty-five percent. In addition, the dump container holds twice as much inventory than the antiquated wire racks, allowing for a higher merchandise volume in the retail location.

    Mid-Atlantic Packaging can offer your business the same attention-to-detail and forward-thinking design. Let us look for ways to improve your branding and your bottom-line. Call us today at 215-362-5100 to get started.

    You can also download the case study for this project by clicking the link on our case studies page found here: https://www.mid-atlanticpkg.com/case-study/damascus-bakery-dump-display/