There is no question that Retail Ready Packaging (RRP) presents the next generation
of merchandising. The European market has been utilizing RRP for the
past 5 years - leaving the US to catch up. Mid-Atlantic Packaging realizes the
challenges in both manufacturing execution and distribution variables that will
need to be learned and addressed to successfully transition into effective RRP
Several of current Shelf Ready Packaging design styles have been used in North America and
Europe for years. Our vision for RRP opportunities drove our decision to purchase several capital
investments over the past 4 years.
We vigorously identify high performance liners and specify liner/medium combinations that provide
the highest performance at lowest fiber weight and cost. We were among the first and only
select few companies in North America who are implementing several different combinations of
medium and liners to achieve the lightest weight linerboard we possibly can.
We also understand the Graphic implications in a RRP program such as: Make the product the
champion, Color coding of hood for better brand ID at distribution and retail, and eliminate the
cramped "cave" look of the shelf.
We are in full support and believe in the potential of RRP and are fully prepared to help your product
make the transition.
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