Categories...

  • September 08, 2017

    News:

    Mid-Atlantic Packaging Senior Graphic Designer featured in Trade Magazine

    Graphic designers are often the unsung heroes of branding efforts and Mid-Atlantic Packaging’s Lori Person is no different.  A recent article in Boxscore Magazine highlights the senior graphic designer’s work ethic and creativity.

    Lori’s work on behalf of our clients is exemplary and we’re thrilled to see her getting recognition for it.

    Congratulations, Lori!


  • September 05, 2017

    Events:

    Mid-Atlantic Packaging at the Summer Fancy Food Show

    The Mid-Atlantic Packaging sales team recently attended the Fancy Food Show at the Jacob Javits Center in New York City. Lori Bruno, John Pender, Keenan Christiansen and Geoff Slick continued to establish Mid-Atlantic Packaging as the corrugated industry leader in innovative food packaging and merchandising.

    Retail Ready Packaging continues to be a hot topic at the Fancy Food Show as more food manufacturers are pouching their products at retail and need an effective way to ship and merchandise in a single solution.

    Additionally, many companies were looking for stable and labor-reducing club channel pallet merchandising solutions, so the Mid-Atlantic Packaging Stretch and Slide designs were also very well received by current and potential customers at the show.

    The team also was invited to provide insights to a contingent of food manufacturers from Chile, by the Chilean Trade Commission, a.k.a. ProChile.

    At this event, Geoff Slick spoke to the manufacturers at the Marriott Marquis in Times Square about targeting consumers, retail ready packaging, retail trends, compliance, testing, and shipping. Geoff’s remarks will hopefully help them to navigate a smoother road to the shelf in the highly competitive U.S. retail food marketplace.


  • August 02, 2017

    Problem Solvers Series:

    Improving Costs and Branding for Damascus Bakery

    Damascus Bakery had been using wire and wooden racks for their Brooklyn Bred product displays. Not only was this storage solution less-than-ideal from a branding perspective, but the wire racks were also expensive. As if that weren’t enough, the racks failed to store the product in a way that protected it from damage.

    Mid-Atlantic Packaging was brought in to design a better storage and display solution. Our engineers created a “dump” display that allowed the product to be stored flat while in the sales display. This eliminates the damage to the product caused by standing it on-end in the old wire displays.

    The dump display also offers a significant upgrade in branding over the wire racks. Our packaging solution combines the eye-catching logo for the Brooklyn Bred with a black and white brick face background that complements the brand’s “Brooklyn” aesthetic. We were even able to incorporate a QR code for marketing purposes.

    July_Damascus Dump Bin_Blog Post

     

    Mid-Atlantic’s re-vamped packaging display represents a significant improvement over the existing displays. Not only is the dump design easier to set up and tear down, the new design also reduces costs by more than eighty-five percent. In addition, the dump container holds twice as much inventory than the antiquated wire racks, allowing for a higher merchandise volume in the retail location.

    Mid-Atlantic Packaging can offer your business the same attention-to-detail and forward-thinking design. Let us look for ways to improve your branding and your bottom-line. Call us today at 215-362-5100 to get started.

    You can also download the case study for this project by clicking the link on our case studies page found here: http://www.mid-atlanticpkg.com/case-study/damascus-bakery-dump-display/


  • June 28, 2017

    Articles:

    How Mid-Atlantic Packaging Tests Your Packaging In Our ISTA and ASTM Certified Testing Lab

    Mid-Atlantic Packaging offers a full-service International Safe Transit Association (ISTA) and American Society for Testing and Materials (ASTM) certified lab to our clients. The on-site facility allows us to test customer material to determine if the product will meet acceptable distribution standards.

    But, you may be wondering how these tests are used to better serve our customers? We test packaging using sophisticated tools and machinery to replicate real-world conditions.

    We survey the customer to determine how the product is currently being shipped (single parcel, pallet, etc.) and choose the appropriate test standard for that packaging. We then run the provided samples through our certified testing lab.

    Mid-Atlantic Packaging Testing Lab Equipment

    Drop Testing

    The first step in the testing process is the manual handling simulation. We use either the precision drop tester or our incline impact machine. This simulates what a package may encounter in either a single parcel or pallet shipping environment in terms of potential drop damage.

    Compression

    Next, we run the appropriate compression sequence under the chosen test guidelines. The package is placed on our 15,000-lb. compression machine and the appropriate amount of force is placed on the package to simulate pressure (i.e., weight of other packages or pallets being placed onto the package).

    We also use our compression machine to test customers’ existing packaging to determine if we can reduce the amount of board/paper grades being currently utilized. If we are able to reduce the board in a package, this offers our customers a cost savings on their packaging and reduces the amount of trees being harvested for paper!

    VibrationMid-Atlantic Packaging Lab Testing Equipment 2

    Then we run a vibration test on the package/pallet to simulate the transit of the package shaking on truck, train or plane. Our vibration table can simulate both random vehicle and sine profiles.

    After the vibration test, we again run the manual handling sequence, following how the package travels along the distribution chain. Once this is completed, we inspect the product for damage and make a recommendation on any changes needed to better protect the product in distribution.

    Internal quality is also important. We have an ECT tester (edge crush test). “We use this machine to verify the quality of corrugated board we manufacture and ensure it meets the ECT standard in the industry.” Says Alan Devitt, our Test Lab Supervisor. This is just another way MAP ensures customer satisfaction with every package we make.

    Our distribution testing services allow our customers to understand the full needs of the package we provide them. It also allows MAP to determine if changes need to be made to the package to better protect it, ensuring our customers undamaged and safe delivery of their product.


  • May 31, 2017

    Articles:

    Mid-Atlantic Packaging Creates Product Designs That Optimize Labor and Manufacturing Costs for Our Client Partners

    Mid-Atlantic Packaging (MAP) creates product designs for our customers that optimize fiber content while also improving both the tensile and impact strength of the packaging. But that’s only part of the story. As partners to our clients, we also strive to reduce both labor and manufacturing costs.

    Design

    It all starts in our design lab, where our structural design specialists review the product and style requirements set by retailers and other end-user channels. For example, Wal-Mart has different requirements for on-shelf packaging than Walgreens or Costco. To minimize errors, MAP carefully reviews style guides and other reference materials to determine the appropriate style dictated by the end user.

    We continue the process by reviewing the design with production teams to ensure viability throughout the customer’s manufacturing chain. No two customers are the same. Some of our customers require a machine-erected case that will be auto-packed; others favor designs that are all done by hand. By thorough analysis of how the package will be utilized throughout production, MAP is able to develop the best option to reduce our customers’ costs.

    Prototype

    Next, we test prototypes for distribution and fiber concerns starting with theoretical strength analysis and ending with Box Compression Testing (BCT) in our ISTA-Certified testing lab. Using the most advanced testing equipment available, MAP strives to provide our customers with boxes that can withstand the highest compression stress with the lowest fiber content. Our test lab effectively simulates storage and distribution conditions to determine if boxes will successfully transport products properly under the specified criteria.

    Environmental Focus

    But that doesn’t mean our boxes are overengineered. We keep the fiber count in our boxes low not only to lower costs for our customers but also to minimize the impact on the environment. This isn’t always the easiest way, but MAP believes it’s the right way.

    Finally, we review the sample with our customer to ensure the design meets all their requirements and that they are satisfied with the final product. Our design and testing teams work hard every step of the way to deliver the best product to our customer at the right price.

    To learn more about how we can help optimize your labor and manufacturing costs, contact Mid-Atlantic Packaging today!


  • May 21, 2017

    Events:

    Mid-Atlantic Packaging Attends Inaugural ‘All Star’ Craft Beer and Wine Festival at Citizens Bank Park

    The inaugural All Star Craft Beer and Wine Festival was held Saturday, May 20, 2017, at Citizens Bank Park in Philadelphia. More than 11,000 attendees soaked in the perfect weather while also soaking up over 200 different product offerings from both national and local microbreweries, craft distillers and wineries.

    MAP Booth

     

    Guests had the opportunity to clown it up with the Phillie Phanatic, run the bases in a real big-league ball park while listening to great live music from local acts. Those in attendance also had the opportunity to polish up their beer IQ with beer education seminars held throughout the day.

    Charity

    Attendees also supported two great charities: The Barkann Family Healing Hearts Foundation whose mission is to provide financial aid to families who are in need, due to recent adversity or tragedy such as sudden death or illness of a parent or child or the loss of a home or property due to fire, flood or disaster. Other proceeds were also donated to the Fraternal Order of Police Survivors Fund that helps families of fallen officers.

    Fun and Games

    Mid-Atlantic Packaging was on-hand not only to meet with vendors and distributors but also to have a little fun! Our team set up a Cards Against Humanity Wheel in our booth where we played a version of the irreverent card game with visitors and awarded some amazing prizes for the best answers!

    Among the prizes were:
    * Four cans of Heady Topper, a premium double IPA made by The Alchemist Brewery of Stowe, Vermont
    * Phillies merchandise
    * Liberty Bell and Philadelphia-themed displays to show off bottle cap collections
    * A decorative print featuring a reproduction of the original patent for the baseball glove

    In addition to meeting with lots of fun people, MAP also had an opportunity to show off some of the work we’ve done for existing clients in the beer, wine and distilling industries.

    One of the most popular displays was our five-color packaging which showcases our ability to design visually arresting and functional packaging for beer in both cans and bottles. We also showed off full display options for craft breweries, distinctive wineries and premium distillers.

    We had a great time and can’t wait for next year!


  • April 07, 2017

    Articles:

    MAP Develops Promotional Packaging for New Elixir Guitar String Launch

    MAP created a promotional packaging sales kit for W. L Gore’s new Elixir electric guitar strings and we’re seeing them pop up in Instagram feeds!

    https://www.elixirstrings.com/

    If you are looking for promotional packaging sales kits, or subscriber commerce mailers for your business MAP has you covered!  We create your solutions, source your pack out and handle the distribution!

    promotional packaging


  • March 02, 2017

    Events:

    Mid-Atlantic Packaging at The All-Star Craft Beer & Wine Festival

    Mid-Atlantic sets up for a home run at the All-Star Craft Beer & Wine Festival at Citizens Bank Park

    Swing into our booth at the All-Star craft beer and wine festival for fun games and amazing prizes!

    All-Star Craft Beer Citizens Bank Park


  • February 27, 2017

    Events:

    Global Pet Expo

    March 22-24 Orlando, Florida

    We will be attending the Global Pet Expo in Orlando Florida March, 22-24.  Let us know if we’ll see you there!


  • February 23, 2017

    Articles:

    MAP Attends Rutgers Honors College Event

    Retail Marketing Expert Geoff Slick presents

    On February 19 Mid-Atlantic Packaging presented at the Rutgers University Honors College Global Food Marketing Event.  The group discussed the U.S food market and where growth is happening.   In addition, they covered selling to population dense markets and product characteristics that sell.

    Our retail marketing expert Geoff Slick explained:

    1. Understanding target customers and getting their attention.
    2. Areas of concern for retail buyers and therefore what drives them.
    3. The need for brick and mortar stores to get leaner and thus the need for retail ready packaging.
    4. The cost of labor and how efficient displays can save on labor and be successful.
    5. How successful packaging and merchandising involves a grasp of the complete supply chain.

    We are honored to have been a part of this event and for the opportunity to meet future leaders in the food marketing industry!  Thank you Rutgers and Grover Global Food Marketing!

    Interested in MAP presenting our retail marketing expertise to you?  Contact us at 215-362-5100 or at info@map.team.

    Mid-Atlantic Packaging Retail Food Marketing Expertise