GRAPHIC DESIGN  Some organizations hire independent graphic designers, but the specifications of prepress, die cutting, and printing on corrugated are not taught in art schools and such experience in this industry is earned.  Other organizations may have a design team, but they may be far removed from their structural designer counterparts or manufacturing facilities.

 

Expediency  MAP's graphic designers parallel our structural designers and are located in close proximately to our manufacturing facilities.  The onsite, full-time MAP graphic design team members incorporate beneficial insight and talent from project onset and follows through production.  These factors coupled with the fully computerized design lab streamlines the process between conceptualization and production.

Specialized MAP's design lab includes an HP Scitex FB6300 digital printer.  The printer cost-effectively produces anywhere from one to 500 displays without additional tooling costs.  It is the perfect solution for specialized POP displays, mock-ups or comps. All Encompassing MAP projects often begin in the design lab with the creation of renderings and true sample mock-ups.  But projects may also end in the design lab where instruction sheets and PAIs are generated to effectively communicate assembly how tos. Advantageous MAP generates photographic and three-dimensional CGI renderings of preliminary concepts displayed in MAP designs for use by the customer's sales force even before significant investments have been made.  Such sales tools are necessary to successfully present to retail buyers.

Diverse Offerings  MAP's graphic design team provides a variety of services.  £ Pre-existing customer graphics and brands can be replicated or updated.  £ MAP design consultations can assist organizations with new concepts and the associated high quality graphics. 

To ensure complete satisfaction prior to job production: £ 3-D digital renderings illustrate how product will appear in a retail environment even before the product line exists.  £ Large format digital printers and cutting tables result in full sized mock-ups.

And as a follow-thru service: £ Case layouts are offered of product distribution on pallets and modular displays.  £ Instruction sheets and Plant Assembly Instructions (PAIs) are developed and illustrate how MAP cases, pallets, and displays are assembled.

©MID-ATLANTIC PACKAGING, INC. 436 STUMP ROAD, MONTGOMERYVILLE, PA 18936 info@mid-atlanticpkg.com